APA citiranje

Robert, M. (1995). Product innovation strategy pure and simple: How winning companies outpace their competitors. New York [etc.]: McGraw-Hill.

Chicago Style Citation

Robert, Michel. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. New York [etc.]: McGraw-Hill, 1995.

MLA citiranje

Robert, Michel. Product Innovation Strategy Pure and Simple: How Winning Companies Outpace Their Competitors. New York [etc.]: McGraw-Hill, 1995.