Cita APA

Best, R. J. (2004). Market-based management: Strategies for growing customer value and profitability (3rd ed.). Upper Saddle River, N.J.: Prentice Hall.

Chicago Style Citation

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 3rd ed. Upper Saddle River, N.J.: Prentice Hall, 2004.

Cita MLA

Best, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 3rd ed. Upper Saddle River, N.J.: Prentice Hall, 2004.