Best, R. J. (2005). Market-based management: Strategies for growing customer value and profitability (4th, international ed.). Upper Saddle River (New Jersey): Pearson Education International : Prentice Hall.
Παραπομπή Chicago StyleBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th, international ed. Upper Saddle River (New Jersey): Pearson Education International : Prentice Hall, 2005.
Παραπομπή MLABest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th, international ed. Upper Saddle River (New Jersey): Pearson Education International : Prentice Hall, 2005.
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