Best, R. J. (2005). Market-based management: Strategies for growing customer value and profitability (4th, international ed.). Upper Saddle River (New Jersey): Pearson Education International : Prentice Hall.
Chicago Style CitationBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th, international ed. Upper Saddle River (New Jersey): Pearson Education International : Prentice Hall, 2005.
MLA CitationBest, Roger J. Market-based Management: Strategies for Growing Customer Value and Profitability. 4th, international ed. Upper Saddle River (New Jersey): Pearson Education International : Prentice Hall, 2005.
Warning: These citations may not always be 100% accurate.