Market-based management : strategies for growing customer value and profitability /
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River (New Jersey) :
Pearson Education International : Prentice Hall,
cop. 2005.
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| Edition: | 4th, international ed. |
| Series: | Pearson International edition
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| Subjects: |
trg
> trženje
> marketing
> management
> tržna analiza
> segmentacija
> pozicioniranje
> metrika
> strategija trženja
> potrošnik
> vrednotenje
> vodenje
> konkurenčnost
> prednost
> tržne poti
> predstava
> komuniciranje
> tržno planiranje
> povpraševanje
> psihologija potrošnika
> informacije
> dobiček
> javno obveščanje
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