Rezultati

1

Marketing for hospitality and tourism /

od Kotler, Philip, 1931-, Bowen, John T., 1948-, Makens, James C.
Izdano 2003

Polni tekst

Knjiga

2

The CRM handbook : a business guide to customer relationship management /

od Dyché, Jill.
Izdano 2004

Knjiga

3

Handbook of marketing research methodologies for hospitality and tourism /

od Nykiel, Ronald A., Dr.
Izdano 2007

Knjiga

4

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.

od Bruner, Gordon C., 1954-, Hensel, Paul J., univ. prof., James, Karen E., univ. prof.
Izdano 2005

Knjiga

5

Competitive success : how branding adds value /

od Davis, John, 17.2.1960-
Izdano 2010

Knjiga

6

Marketing research /

od Aaker, David A., 1938-, Kumar, Vineet, 1958-, Day, George S., Leone, Robert P., univ. prof.
Izdano 2011

Knjiga

7

Global marketing /

od Keegan, Warren J., Green, Mark C.
Izdano 2011

Knjiga

8

The marketing and public relations handbook for museums, galleries and heritage attractions /

od Runyard, Sue., French, Ylva.
Izdano 1999

Knjiga

9

Marketing management support systems : principles, tools, and implementation /

od Wierenga, Berend., Bruggen, Gerrit Harm van.
Izdano 2000

Polni tekst

Knjiga

10

European business : an issue-based approach /

od Welford, Richard, 1960-, Prescott, Kate.
Izdano 1996

Knjiga

11

Handbook of logistics and supply-chain management /

Izdano 2001

Polni tekst

Knjiga

12

Cutting edge advertising : how to create the world's best print for brands in the 21st century /

od Aitchison, Jim, advertising.
Izdano 2004

Knjiga

13

Business-to-business market research /

od Block, Martin P., 1946-, Block, Tamara Brezen, Dr.
Izdano 2005

Knjiga

14

Business-to-business marketing management : a global perspective /

od Blythe, Jim, 1951-, Zimmerman, Alan S., 1942-
Izdano 2005

Knjiga

15

Escaping the black hole : minimizing the damage from the marketing-sales disconnect /

od Schmonsees, Robert J., 1947-
Izdano 2005

Knjiga

16

Food supply chain management /

Izdano 2004

Knjiga

17

The marketing plan handbook /

od Wood, Marian Burk.
Izdano 2005

Knjiga

18

Management of marketing /

od Lancaster, Geoffrey, 1938-, Reynolds, Paul, prof.
Izdano 2005

Knjiga

19

Marketing research /

od Parasuraman, A., Grewal, Dhruv., Krishnan, Ramu.
Izdano 2004

Knjiga

20

Marketing for hospitality and tourism /

od Kotler, Philip, 1931-, Bowen, John T., 1948-, Makens, James C.
Izdano 1999

Polni tekst

Knjiga

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