Rezultati

1

Slika na naslovnici

Inclusive branding : the why and how of a holistic approach to brands /

od Schmidt, Klaus, 1946-, Ludlow, Chris.
Izdano 2002

Polni tekst

Knjiga

2

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

od Aaker, David A., 1938-
Izdano 2004

Knjiga

3

Brand babble : sense and nonsense about branding /

od Schultz, Don E., Schultz, Heidi F.
Izdano 2004

Polni tekst

Knjiga

4

The new strategic brand management : creating and sustaining brand equity long term /

od Kapferer, Jean-Noël.
Izdano 2004

Knjiga

5

The pirate inside : building a challenger brand culture within yourself and your organization /

od Morgan, Adam.
Izdano 2004

Knjiga

6

The international brand valuation manual : a complete overview and analysis of brand valuation techniques and methodologies and their applications /

od Salinas, Gabriela, Prof.
Izdano 2009

Knjiga

7

Slika na naslovnici

Competitive success : how branding adds value /

od Davis, John, 17.2.1960-
Izdano 2010

Knjiga

8

Slika na naslovnici

Brands : visions and values /

Izdano 2001

Polni tekst

Knjiga

9

Slika na naslovnici

Understanding brands /

od Cheverton, Peter, 1959-
Izdano 2006

Knjiga

10

The brand innovation manifesto : how to build brands, redefine markets and defy conventions /

od Grant, John, 1964-
Izdano 2006

Knjiga

11

Brand storm : a tale of passion, betrayal and revenge /

od Murray, Will, 1960-
Izdano 2000

Polni tekst

Knjiga

12

Brand building on the Internet /

od Lindström, Martin., Andersen, Tim Frank.
Izdano 2001

Polni tekst

Knjiga

13

Slika na naslovnici

Differentiate or die : survival in our era of killer competition /

od Trout, Jack.
Izdano 2000

Knjiga

14

Slika na naslovnici

Brain tattoos : creating unique brands that stick in your customers' minds /

od Post, Karen, 1960-
Izdano 2005

Knjiga

15

Slika na naslovnici

How brands become icons : the principles of cultural branding /

od Holt, Douglas B.
Izdano 2004

Knjiga

16

Balanced brand : how to balance the stakeholder forces that can make or break your business /

od Foley, John, 1955-
Izdano 2006

Knjiga

17

Slika na naslovnici

Flock and flow : predicting and managing change in a dynamic marketplace /

od McCracken, Grant David, 1951-
Izdano 2006

Knjiga

18

Slika na naslovnici

Big brands, big trouble : lessons learned the hard way /

od Trout, Jack.
Izdano 2001

Knjiga

19

Slika na naslovnici

Storytelling : branding in practice /

od Fog, Klaus, marketing direktor., Budtz, Christian, komunikacije., Yakaboylu, Baris, komunikacije.
Izdano 2005

Knjiga

20

From brand vision to brand evaluation : the strategic process of growing and strengthening brands /

od De Chernatony, L.
Izdano 2006

Knjiga