Rezultati

1

Successful large account management : how to hold on to your most important customers and turn them into long-term assets /

od Miller, Robert Bruce, 1931-, Heiman, Stephen E., 1935-
Izdano 2004

Knjiga

2

Value for money marketing : a guide to measuring marketing performance /

od Mullin, Roddy.
Izdano 2001

Knjiga

3

Key account management : a complete action kit of tools and techniques for achieving profitable key supplier status /

od Cheverton, Peter, 1959-
Izdano 2004

Polni tekst

Knjiga

4

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising.

od Bruner, Gordon C., 1954-, Hensel, Paul J., univ. prof., James, Karen E., univ. prof.
Izdano 2005

Knjiga

5

Handbook of services marketing & management /

Izdano 2000

Polni tekst

Knjiga

6

Key account management : the route to profitable key supplier status /

od Cheverton, Peter, 1959-
Izdano 1999

Polni tekst

Knjiga

7

Key customers : how to manage them profitably /

od McDonald, Malcolm., Rogers, Beth., Woodburn, Diana.
Izdano 2000

Polni tekst

Knjiga

8

Smart things to know about marketing /

od Mariotti, John L.
Izdano 2000

Knjiga

9

Handbook of logistics and supply-chain management /

Izdano 2001

Polni tekst

Knjiga

10

Brand building on the Internet /

od Lindström, Martin., Andersen, Tim Frank.
Izdano 2001

Polni tekst

Knjiga

11

Key customers : how to manage them profitably /

od McDonald, Malcolm., Rogers, Beth., Woodburn, Diana.
Izdano 2001

Knjiga

12

International advertising : realities and myths /

Izdano 2000

Polni tekst

Knjiga

13

The new marketing paradigm : integrated marketing communications /

od Schultz, Don E., Tannenbaum, Stanley I., Lauterborn, Robert F.
Izdano 1994

Knjiga

14

Accounting for marketing /

od Wilson, Richard M. S.
Izdano 1999

Knjiga

15

Integrated marketing communications : [pulling it together & making it work] /

od Schultz, Don E., Tannenbaum, Stanley I., Lauterborn, Robert F.
Izdano 1993

Knjiga

16

Creating new clients : marketing and selling professional services /

od Walker, Kevin, 1951-, Ferguson, Cliff., Denvir, Paul.
Izdano 1998

Knjiga

17

The end of marketing as we know it /

od Zyman, Sergio.
Izdano 1999

Knjiga

18

Business market management : understanding, creating, and delivering value /

od Anderson, James C., Narus, James A.
Izdano 1999

Knjiga

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