Rezultati

1

Marketing : an introduction /

od Armstrong, Gary M., Dr., Kotler, Philip, 1931-
Izdano 2003

Knjiga

2

Advertising, promotion, & supplemental aspects of integrated marketing communications /

od Shimp, Terence A., 1944-
Izdano 2003

Knjiga

3

Principles of marketing : activebook version 1.0 /

od Kotler, Philip, 1931-, Armstrong, Gary.
Izdano 2001

Knjiga

4

Marketing for hospitality and tourism /

od Kotler, Philip, 1931-, Bowen, John T., 1948-, Makens, James C.
Izdano 2003

Polni tekst

Knjiga

5

Consumer behavior : buying, having, and being /

od Solomon, Michael R., 1956.
Izdano 2004

Polni tekst

Knjiga

6

Integrated marketing communications : the holistic approach /

od Yeshin, Tony.
Izdano 2003

Knjiga

7

Strategic marketing management : planning, implementation and control /

od Wilson, Richard M. S., 1946-, Gilligan, Colin.
Izdano 2005

Knjiga

8

Retail management : a strategic approach /

od Berman, Barry, Dr., Evans, Joel R.
Izdano 2004

Knjiga

9

Business /

od Pride, William M., Hughes, Robert James, 1946-, Kapoor, Jack R., 1937-
Izdano 2005

Knjiga

10

Market research in action /

od Roe, Michael M.
Izdano 2004

Knjiga

11

Principles of marketing /

od Kotler, Philip, 1931-, Wong, Veronica., Saunders, John A., 1946-, Armstrong, Gary, Dr.
Izdano 2005

Polni tekst

Knjiga

12

Marketing channels /

od Coughlan, Anne T., Anderson, Erin M., Stern, Louis W., 1935-, Ansary, Adel I., 1941-
Izdano 2006

Knjiga

13

Market-based management : strategies for growing customer value and profitability /

od Best, Roger J., 1945-
Izdano 2009

Knjiga

14

Microeconomics /

od Perloff, Jeffrey M.
Izdano 1999

Polni tekst

Knjiga

15

Advertising, promotion : supplemental aspects of integrated marketing communications /

od Shimp, Terence A., 1944-
Izdano 2000

Polni tekst

Knjiga

16

The Oxford textbook of marketing /

Izdano 2000

Polni tekst

Knjiga

17

Integrated marketing communications /

od Pickton, David., Broderick, Amanda.
Izdano 2001

Knjiga

18

Product strategy and management /

od Baker, Michael John, 1935-, Hart, Susan J., profesor.
Izdano 1998

Knjiga

19

Project marketing : beyond competitive bidding /

od Cova, Bernard, prof., Ghauri, Pervez N., 1948-, Salle, Robert.
Izdano 2002

Knjiga

20

Know your customer : new approaches to understanding customer value and satisfaction /

od Woodruff, Robert B., 1941-, Gardial, Sarah, 1957-
Izdano 1996

Knjiga

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