Rezultati

1

Business-to-business brand management : theory, research and executive case study exercises /

Izdano 2009

Knjiga

2

Managing quality /

Izdano 2003

Knjiga

3

Product strategy and management /

od Baker, Michael John, 1935-, Hart, Susan J., profesor.
Izdano 1998

Knjiga

4

Brand storm : a tale of passion, betrayal and revenge /

od Murray, Will, 1960-
Izdano 2000

Polni tekst

Knjiga

5

Principles of marketing /

od Kurtz, David L., 1941-, Boone, Louis E., 1941-
Izdano 2006

Knjiga

6

Managing quality /

od Hamson, Ned., Zuckerman, Amy.
Izdano 2002

Knjiga

7

Creating powerful brands in consumer, service and industrial markets /

od De Chernatony, Leslie., McDonald, Malcolm.
Izdano 1998

Knjiga

8

Product management : value, quality, cost, price, profit and organization /

od Cook, Harry E.
Izdano 1997

Knjiga

9

Step by step QFD : customer driven product design : a work book to learn Quality function deployment (QFD) /

od Terninko, John.
Izdano 1995

Knjiga

10

The OECD report on regulatory reform.

Izdano 1998

Knjiga

11

Contemporary marketing 1999 /

od Boone, Louis E., 1941-, Kurtz, David L., 1941-
Izdano 1999

Knjiga

12

Successful product management : a guide to strategy, planning and development /

od Morse, Stephen.
Izdano 1998

Knjiga

13

The innovator's dilemma : when new technologies cause great firms to fail /

od Christensen, Clayton M.
Izdano 1997

Polni tekst

Knjiga

14

Die 122 besten Checklisten Kundenorientierung /

od Großklaus, Rainer., Didszun, Christina.
Izdano 1999

Knjiga

15

Managing customer value : creating quality and service that customers can see /

od Gale, Bradley T.
Izdano 1994

Knjiga

16

From brand vision to brand evaluation : the strategic process of growing and strengthening brands /

od De Chernatony, L.
Izdano 2006

Knjiga

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