Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

по Bearden, William O., Netemeyer, Richard G.
Опубликовано 1999

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

по Bearden, William O., Netemeyer, Richard G., Mobley, Mary F.
Опубликовано 1993

Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /

Опубликовано 2011