Quantitative methods in marketing /

od Hooley, Graham J., 1951-, Hussey, Michael K.
Izdano 1999

Competitive positioning : the key to market success /

od Hooley, Graham J., 1951-, Saunders, John A., 1946-
Izdano 1993

Marketing strategy and competitive positioning /

od Hooley, Graham J., Saunders, John A., Piercy, Nigel F.
Izdano 1998

Marketing strategy and competitive positioning /

od Hooley, Graham J., 1951-, Saunders, John A., 1946-, Piercy, Nigel, 1953-
Izdano 2004

Privatisation and sustainable competitive advantage in the emerging economies of Central Europe /

od Fahy, John, 1962-, Hooley, Graham J., Berács, József., Fonfara, Krzysztof., Gabrijan, Vladimir.

Marketing strategy and competitive positioning /

od Hooley, Graham J., 1951-, Nicoulaud, Brigitte., Rudd, John M., Lee, Nick, 1968-
Izdano 2020

Marketing assets, capabilities and competitive positioning /

od Hooley, Graham J., 1951-, Beracs, Jozsef., Cadogan, John William, 1968-, Fahy, John, 1962-, Fonfara, Krzysztof., Gabbott, Mark., Kasper, Hans., Matear, Sheelagh., Möller, Kristian, 1948-, Mühlbacher, Hans, 1949-, Snoj, Boris., Theoharakis, Vasilis, 1967-, Tsarenko, Yelena., Yau, Oliver H. M., 1946-

Marketing assets, capabilities and competitive positioning

od Hooley, Graham J., 1951-, Beracs, Jozsef., Cadogan, John William, 1968-, Fahy, John, 1962-, Fonfara, Krzysztof., Gabbott, Mark., Kasper, Hans., Matear, Sheelagh., Möller, Kristian, 1948-, Mühlbacher, Hans, 1949-, Snoj, Boris., Theoharakis, Vasilis, 1967-, Tsarenko, Yelena., Yau, Oliver H. M., 1946-