Marketing as strategy : understanding the CEO's agenda for driving growth and innovation /

od Kumar, Nirmalya.
Izdano 2004

India inside : the emerging innovation challenge to the west /

od Kumar, Nirmalya., Puranam, Phanish.
Izdano 2012

Brand breakout : how emerging market brands will go global /

od Kumar, Nirmalya., Steenkamp, Jan-Benedict E. M.
Izdano 2013