Strategic thinking as a requisite management tool for managing international marketing in turbulent times
By rapidly spreading around the world, the implications of recent global economic crisis have pointed to increased vulnerability of the world economy. However, in spite of drastic slowdown in international trade and business, not all countries, industries and companies were equally affected by its n...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
An enterprise odyssey |
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