Integral approach to enterprise culture as one of the enterprises' key success factors /
Enterprise culture is judged by many acknowledged scientists and researchers now as a major determinant of any enterpriseʼs success. The present article shows the research cognitions on the impact of enterprise culture to the success of the enterprises observed. It investigates the impact of custome...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
Ekonomska istraživanja |
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| Izvleček: | Enterprise culture is judged by many acknowledged scientists and researchers now as a major determinant of any enterpriseʼs success. The present article shows the research cognitions on the impact of enterprise culture to the success of the enterprises observed. It investigates the impact of customer and employee oriented enterprise culture on market and financial performance of the enterprise. Results suggest that enterprises, which are more customer (externally) oriented, show better market performance as well as better financial performance. The cognitions also show that more employee (internally) oriented enterprises, show positive impact to their market as well as to their financial performance. |
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| Fizični opis: | str. 620-643. |
| Bibliografija: | Bibliografija: str. 639-642. Povzetek v angl. in hrv. jeziku. |
| ISSN: | 1331-677X |