Exploring the role of business social networking for organizations

This article explores the relationship between communication, with the emphasis on public relations, and social network perspectives. What, then, does social networking for business mean in communication, particularly in public relations? This paper argues that business social networking play an imp...

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Bibliografske podrobnosti
Main Authors: Jerman, Damjana, 1972- (Author), Završnik, Bruno. (Author)
Format: Book Chapter
Jezik:English
Teme:
Online dostop:http://www.iiass.com/pdf/IIASS-2015-no1-art02.pdf
Sorodne knjige/članki:Vsebovano v: Innovative issues and approaches in social sciences
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