Acceptance of quantitative tools in CRM solutions - what do matter?

Customer relationship management(CRM) emerges as a more and more important concept for conducting business in the modern globalized world. To use all the benefits of CRM, companies implement CRM information solutions. Built on the basis of comprehensive set of quantitative methods used, CRM solution...

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Bibliografske podrobnosti
Main Authors: Šebjan, Urban. (Author), Bobek, Samo, 1958- (Author), Tominc, Polona. (Author)
Format: Software Book Chapter
Jezik:English
Teme:
Sorodne knjige/članki:Vsebovano v: Global Conference on Managing in Recovering Markets, GCMRM 2015, Gurgaon, March 11-13, 2015
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