Entrepreneursip activity and innovation for competitive advantage in the Slovenian market /
The primary role of marketing within the competitive advantage is innovation. The customer value-based differentiation strategies will drive the company's market research efforts, its selection of target markets, its product development processes, its market communications programs, and its del...
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| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
Enterpreneurship and macroeconomic management |
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