Toolbox for marketing and management : creative concepts, forecasting methods, and analytical instruments /
Modern marketing managers need intuitive and effective tools not just for designing strategies but also for general management. This hands-on book introduces a range of contemporary management and marketing tools and concepts with a focus on forecasting, creating stimulating processes, and implement...
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Cham, Switzerland :
Springer,
cop. 2019.
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| Serija: | Management for professionals,
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| Teme: | |
| Oznake: |
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