Managerial economics /

The main feature that distinguishes Managerial Economics, Fifth Edition, is its consistent emphasis on managerial decision-making. In a quest to explain economics, decision- making is woven throughout every chapter in this book. Each chapter begins with a description of a real managerial problem tha...

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Main Authors: Samuelson, William. (Author), Marks, Stephen Gary. (Author)
Format: Knjiga
Jezik:English
Izdano: Hoboken (NJ) : J. Wiley, cop. 2006.
Izdaja:5th ed.
Teme:
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Kazalo:
  • Chapter 1: Introduction to Economic Decision Making ; Chapter 2: Optimal Decisions Using Managerial Analysis ; Chapter 3: Demand Analysis and Optimal Pricing ; Chapter 4: Estimating Demand ; Chapter 5: Forecasting ; Chapter 6: Production ; Chapter 7: Cost Analysis ; Chapter 8: Perfect Competition ; Chapter 9: Monopoly ; Chapter 10: Oligopoly ; Chapter 11: Game Theory and Competitive Strategy ; Chapter 12: Regulation, Public Goods, and Benefit-Cost Analysis ; Chapter 13: Decision Making under Uncertainty ; Chapter 14: The Value of Information ; Chapter 15: Asymmetric Information and Organizational Design ; Chapter 16: Bargaining and Negotiating ; Chapter 17: Auctions and Competitive Bidding ; Chapter 18: Linear Programming ; Chapter 19: Capital Budgeting.