Knjižničarski pogled: Handbook of qualitative research methods in marketing /

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Bibliografske podrobnosti
Drugi avtorji:	Belk, Russell W. (Editor)
Format:	Knjiga
Jezik:	English
Izdano:	Cheltenham (UK) ; Northampton (MA) : E. Elgar, cop. 2006.
Teme:	Marketing research > Methodology. Consumers > Research > Methodology. Qualitative research > Methodology. trženje > tržne raziskave > metodologija > kvalitativna analiza > podatki > aplikacija > case study marketing > market research > qualitative analysis > data > application > case study
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015			\|a GBA651418
020			\|a 1845421000 \|q ISBN-10
020			\|a 9781845421007 \|q ISBN-13
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044			\|a xxk \|c gbr \|a xxu \|c usa
080			\|a 339.138
245	1	0	\|a Handbook of qualitative research methods in marketing / \|c edited by Russell W. Belk.
260			\|a Cheltenham (UK) ; \|a Northampton (MA) : \|b E. Elgar, \|c cop. 2006.
300			\|a XI, 595 str. : \|b ilustr. ; \|c 25 cm.
504			\|a Bibliografija na koncu poglavij.
504			\|a Kazalo.
650	0	0	\|a Marketing research \|x Methodology.
650	0	0	\|a Consumers \|x Research \|x Methodology.
650	0	0	\|a Qualitative research \|x Methodology.
653	0		\|a trženje \|a tržne raziskave \|a metodologija \|a kvalitativna analiza \|a podatki \|a aplikacija \|a case study
653	0		\|a marketing \|a market research \|a qualitative analysis \|a data \|a application \|a case study
700	1	2	\|a Belk, Russell W. \|4 edt