The advertising business : operations, creativity, media planning, integrated communications /
Shranjeno v:
| Drugi avtorji: | |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Thousand Oaks (CA) ; London ; New Delhi :
Sage Publications,
cop. 1999.
|
| Teme: |
oglaševanje
> reklama
> agencije
> poslovanje
> ZDA
> zakonodaja
> množični mediji
> mediji
> komuniciranje
> etika
> strokovnjaki
> prodaja
> promocija
advertising
> agencies
> business
> USA
> legislation
> mass media
> medium
> mass communication
> ethics
> executives
> sales promotion
|
| Online dostop: | http://www.sagepub.com |
| Oznake: |
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| 245 | 1 | 0 | |a The advertising business : |b operations, creativity, media planning, integrated communications / |c edited by John Philip Jones. |
| 260 | |a Thousand Oaks (CA) ; |a London ; |a New Delhi : |b Sage Publications, |c cop. 1999. | ||
| 300 | |a 548 str. : |b ilustr., graf. prikazi ; |c 23 cm. | ||
| 500 | |a "This series of handbooks is dedicated to David Ogilvy" --> za nasl. stranjo. | ||
| 504 | |a Bibliografske opombe na koncu nekaterih prispevkov. | ||
| 504 | |a Kazalo. | ||
| 650 | 0 | 4 | |a Advertising |z United States. |
| 650 | 0 | 4 | |a Oglaševanje |x Množične komunikacije |v Zborniki. |
| 650 | 0 | 4 | |a Oglaševalske agencije |x Operativni management |x Izvajalci |v Zborniki. |
| 650 | 0 | 4 | |a Oglaševalske agencije |x Kreativne sposobnosti |x Pogledi |v Zborniki. |
| 653 | 0 | |a oglaševanje |a reklama |a agencije |a poslovanje |a ZDA |a zakonodaja |a množični mediji |a mediji |a komuniciranje |a etika |a strokovnjaki |a prodaja |a promocija | |
| 653 | 0 | |a advertising |a agencies |a business |a USA |a legislation |a mass media |a medium |a mass communication |a ethics |a executives |a sales promotion | |
| 700 | 1 | 2 | |a Jones, John Philip. |4 edt |
| 700 | 1 | |a Ogilvy, David. |4 dte | |
| 856 | 4 | 1 | |u http://www.sagepub.com |