5th International Conference on Contemporary Marketing Issues, ICCMI, June 21-23, 2017, Thessaloniki, Greece
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| Drugi avtorji: | , |
| Format: | Conference Proceeding eKnjiga |
| Jezik: | English |
| Izdano: |
[S. l. :
s. n.,
2017]
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| Teme: | |
| Online dostop: | https://www.researchgate.net/profile/Meletios_Niros/publication/318110302_Effective_branding_strategies_using_the_CET-CC_matrix_in_foreign_markets_The_Role_of_Consumer_Ethnocentrism_and_Confidence_on_Purchase_Intention/links/595a3cfa458515a5406fbf79/Effective-branding-strategies-using-the-CET-CC-matrix-in-foreign-markets-The-Role-of-Consumer-Ethnocentrism-and-Confidence-on-Purchase-Intention.pdf |
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| 111 | 2 | |a International Conference on Contemporary Marketing Issues |n (5 : |d 2017 : |c Thessaloniki (Greece)) | |
| 245 | 0 | 0 | |a 5th International Conference on Contemporary Marketing Issues, ICCMI, June 21-23, 2017, Thessaloniki, Greece |h [Elektronski vir] / |c [editors Christos Sarmaniotis, Gillian Wright] ; [co-organized by] Alexander Technological Educational Institute (ATEI) of Thessaloniki [and] Manchester Metropolitan University. |
| 246 | 3 | |a ICCMI 2017 | |
| 256 | |a El. zbornik. | ||
| 260 | |a [S. l. : |b s. n., |c 2017] | ||
| 300 | |b Ilustr. | ||
| 500 | |a Nasl. z nasl. zaslona. | ||
| 500 | |a Opis vira z dne 21. 8. 2017. | ||
| 500 | |a El. publikacija v PDF obsega 687 str. | ||
| 504 | |a Bibliografija in povzetek v angl. pri vseh prispevkih. | ||
| 653 | 0 | |a marketing |a adertising |a consumer behaviour |a customer relationship management |a destination branding |a e-commerce |a e-marketing |a hospitality marketing |a hospitality management | |
| 700 | 1 | |a Sarmaniotis, Christos. |4 edt | |
| 700 | 1 | |a Wright, Gillian, |c ekonomija. |4 edt | |
| 856 | 4 | 0 | |u https://www.researchgate.net/profile/Meletios_Niros/publication/318110302_Effective_branding_strategies_using_the_CET-CC_matrix_in_foreign_markets_The_Role_of_Consumer_Ethnocentrism_and_Confidence_on_Purchase_Intention/links/595a3cfa458515a5406fbf79/Effective-branding-strategies-using-the-CET-CC-matrix-in-foreign-markets-The-Role-of-Consumer-Ethnocentrism-and-Confidence-on-Purchase-Intention.pdf |
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