Creating experiences in the experience economy /

"Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically bas...

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Bibliografske podrobnosti
Drugi avtorji: Sundbo, Jon. (Editor), Darmer, Per, 1956- (Editor)
Format: Knjiga
Jezik:English
Izdano: Cheltenham (UK) ; Northampton (MA) : Edward Elgar, cop. 2008.
Serija:Services, economy, and innovation
Teme:
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