Creating experiences in the experience economy /
"Creating Experiences in the Experience Economy focuses on the creation of experience from a business perspective. In doing so, the book establishes a more solid foundation for making better and more complex analyses of experience creation, paving the way for the development of analytically bas...
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Drugi avtorji: | , |
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Format: | Knjiga |
Jezik: | English |
Izdano: |
Cheltenham (UK) ; Northampton (MA) :
Edward Elgar,
cop. 2008.
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Serija: | Services, economy, and innovation
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Teme: | |
Online dostop: | Table of contents Table of contents Table of contents |
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Table of contents