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Market your way to growth : 8 ways to win /

With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market shar...

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Bibliografske podrobnosti
Main Authors: Kotler, Philip, 1931- (Author), Kotler, Milton. (Author)
Format: Knjiga
Jezik:English
Izdano: Hobokon (NJ) : J. Wiley, cop. 2013.
Teme:
Marketing.
Customer relations > Management.
Relationship marketing.
podjetje > rast podjetja > uspešnost poslovanja > trženje > blagovne znamke > novi proizvodi > odnosi s strankami > družbena odgovornost
enterprises > growing company > business efficiency > marketing > trademarks > new products > customer relationship > social responsibility
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