Knjižničarski pogled: Principles of marketing /

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Bibliografske podrobnosti
Glavni avtor:	Peterson, Robin T. (Author)
Format:	Knjiga
Jezik:	English
Izdano:	San Diego (CA) [etc.] : Harcourt Brace Jovanovich, 1989.
Serija:	Harcourt Brace Jovanovich college outline series
Teme:	marketing > trženje > marketing mix > marketinški splet > tržna analiza > planiranje > controlling > kontrola
Oznake:	Označite Brez oznak, prvi označite!


LEADER	00845nam a2200181 i 4500
001	2304284
003	SI-MaCOB
005	19960402000000.0
008	950510s1989 xxua \|\|p \|\|\|\| \|\|eng c
020			\|a 0156016419
040			\|a EPF \|b slv \|c SI-MaIIZ \|d EPF \|e ppiak
100	1		\|a Peterson, Robin T. \|4 aut
245	0	0	\|a Principles of marketing / \|c Robin T. Peterson.
260			\|a San Diego (CA) [etc.] : \|b Harcourt Brace Jovanovich, \|c 1989.
300			\|a VIII, 285 str. : \|b 28 cm.
490	0		\|a Harcourt Brace Jovanovich college outline series
505	8	0	\|a Vsebina na ov.: Complete course in outline form -- 642 examples and solved problems -- 396 rapid review questions with answers -- Midterm and final exams -- Keyed to current college textbooks.
653	0		\|a marketing \|a trženje \|a marketing mix \|a marketinški splet \|a tržna analiza \|a planiranje \|a controlling \|a kontrola