Consumer behavior /
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs : London [etc.] :
Prentice-Hall ; Prentice-Hall International,
1994.
|
| Edition: | 5th ed., international ed. |
| Series: | Prentice-Hall International editions
|
| Subjects: |
trženje
> strategija trženja
> potrošnik
> psihologija potrošnika
> vedenje
> kultura
> motiviranje
> zaznavanje
> poraba
> trg
> segmentacija
> osebnost
> kupci
> družba
> družbeni razredi
> oskrba
> komuniciranje
> inovacije
> poslovni proces
> poslovne odločitve
|
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