The new rules of marketing and PR : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly /
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
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| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Hoboken :
Wiley,
cop. 2010.
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| Izdaja: | 2nd ed. |
| Teme: | |
| Oznake: |
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