The role of stereotyping in a culturally diverse international business environment /
In an increasingly globalising world coupled with the polarisation of economic, political, social and cultural forces, managers confront many challenges in the process of internationalising their firms. In the paper, we introduce a conceptual model of a firm's cross-border strategy framing and...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Jezik: | English |
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| Sorodne knjige/članki: | Vsebovano v:
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