Marketing v kulturi mest /
Tourism for Cities has to be understood among other things above all as a cultural offer to the residents and tourists as well. As it was primarily seen that tourism in cities means nowadays shopping, we understand the motives of coming and seeing a city as a need to research and understand its cult...
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| Glavni avtor: | |
|---|---|
| Format: | Book Chapter |
| Jezik: | Slovenian |
| Teme: |
turizem
> marketing
> trženje
> kultura
> tržne raziskave
> povpraševanje
> ponudba
> prodaja
> storitve
> organizacija
|
| Sorodne knjige/članki: | Vsebovano v:
Mestni turizem - generator hitrejšega razvoja |
| Oznake: |
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| LEADER | 02611naa a2200169 ib4500 | ||
|---|---|---|---|
| 001 | 3575324 | ||
| 003 | SI-MaCOB | ||
| 005 | 19980128000000.0 | ||
| 008 | 971202s1996 xv |||||||||||||| ||slv c | ||
| 040 | |a EPF |b slv |c SI-MaIIZ |d EPF |e ppiak | ||
| 080 | |a 338.4 | ||
| 100 | 1 | |a Pauko, Franc. |4 aut | |
| 245 | 0 | 0 | |a Marketing v kulturi mest / |c Franc Pauko. |
| 300 | |a Str. 121-127. | ||
| 520 | |a Tourism for Cities has to be understood among other things above all as a cultural offer to the residents and tourists as well. As it was primarily seen that tourism in cities means nowadays shopping, we understand the motives of coming and seeing a city as a need to research and understand its cultural qualities. We always should have in mind that a cultural offer of a city does not correspond just to its residents but a great deal to tourist segments as well. However, we can not expect great numbers of holiday makers but much more excursionists and transit tourist travelling to other destination. The author is sure that a modern approach in sense of cultural marketing is the only way of showing how to develop, sell and promote a city towards the various segments either in the country or abroad. In this connection cultural marketing needs all the necessary instruments and working steps to achieve effectiveness on the market. It should be stressed that the first step is sufficient research of the possible segments which are willing to buy the cultural goods as a special offer on the market. The next step is predicting and planning cultural elements by cooperating or through partnership of all those who could create the so called integral tourism offer. The third step is knowing how to organize the selling market. The author's answer suggests that we should have enough marketers specializing in the mode and approach of selling such special cultural goods. There is thesis on the basis of which culture-makers can not be at the same time successful sellers on the market. Cities should have a choice to involve specialized economists as experts of cultural marketing. And there is another categorical imperative which asks for support of travel agencies and touroperators: they should be much more active in inserting cultural elements into their travel and programmes for visitors of a city. | ||
| 653 | 0 | |a turizem |a marketing |a trženje |a kultura |a tržne raziskave |a povpraševanje |a ponudba |a prodaja |a storitve |a organizacija | |
| 773 | 0 | |a Srečanje mest Srednje Evrope (2 : 1995 : Ljubljana) |t Mestni turizem - generator hitrejšega razvoja |d Ljubljana : Nacionalno turistično združenje, 1996 |w 61589760 |z 9616178016 |g Str. 121-127 | |