The business of fashion : designing, manufacturing, and marketing /
"Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. T...
Shranjeno v:
| Main Authors: | , |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
New York :
Fairchild Books,
2020.
|
| Izdaja: | 6th ed. |
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
| LEADER | 01718nam a2200277 i 4500 | ||
|---|---|---|---|
| 001 | 39053315 | ||
| 003 | SI-MaCOB | ||
| 005 | 20201124000000.0 | ||
| 008 | 201124s2020 xxua f||||||||1 ||eng c | ||
| 020 | |a 9781501361005 | ||
| 080 | |a 687 |2 UDCMRF12 | ||
| 082 | 0 | |a 338.4/76870973 | |
| 100 | 1 | |a Burns, Leslie Davis. |4 aut |0 (SI-MaCOB)392796675 | |
| 245 | 0 | 0 | |a The business of fashion : |b designing, manufacturing, and marketing / |c Leslie Davis Burns, Kathy K. Mullet. |
| 250 | |a 6th ed. | ||
| 260 | |a New York : |b Fairchild Books, |c 2020. | ||
| 300 | |a XIV, 272 str. : |b ilustr. ; |c 28 cm. | ||
| 504 | |a Bibliografija na koncu poglavij. | ||
| 504 | |a Kazalo. | ||
| 520 | |a "Learn how fashion lines are designed, manufactured, marketed, and distributed. The book covers the full supply chain - from textiles to fashion brand production to retailing - as well as supply chain management, and competitive strategies, so that you can be successful in your future career. Topics covered include sustainable design for a circular economy, 3-D printing, fashion entrepreneurship, disruptions in fashion calendars, supply chain transparency, impact of social media, growth and evolution of online retailing, expanded omnichannel strategies, and changes in international trade, among others. Case studies, a Career Glossary, and key terms help you connect concepts to practice"-- | ||
| 650 | 0 | 0 | |a Clothing trade |z United States |v Textbooks. |
| 650 | 0 | 0 | |a Fashion merchandising |z United States |v Textbooks. |
| 653 | 0 | |a moda |a modna industrija |a modno oblikovanje |a marketing | |
| 653 | 0 | |a fashion |a fashion industry |a fashion design |a business | |
| 700 | 1 | |a Mullet, Kathy K. |4 aut |0 (SI-MaCOB)392796931 | |
| 040 | |a KTFMB |b slv |c SI-MaIIZ |e ppiak | ||