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Foreign direct investment, economic transition and the impact on marketing practice in Slovenia /

Extant research on the impact of foreign direct investment on marketing practice in the Central Europe (CE) region has tended to focus on the larger countries such as Hungary, the Czech Republic and Poland. This study looks at Slovenia, a small but well developed and important country in the region...

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Bibliografske podrobnosti
Main Authors: Fahy, John. (Author), Hooley, Graham. (Author), Cox, Tony. (Author), Snoj, Boris. (Author)
Format: Book Chapter
Jezik:English
Teme:
marketing > trženje > tuje investicije > investicije > konkurenca > konkurenčnost > Slovenija > strategija > strategija trženja > podjetje
Sorodne knjige/članki:Vsebovano v: International business and emerging markets
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