Integrated marketing communications : the holistic approach /
Saved in:
| Main Author: | |
|---|---|
| Corporate Author: | |
| Format: | Book |
| Language: | English |
| Published: |
Oxford (UK) [etc.] ; Burlington (MA) : Amsterdam :
Butterworth-Heinemann ; Elsevier Science,
2003.
|
| Edition: | Reprinted 2003. |
| Series: | The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. Student
Marketing / Butterworth-Heinemann / CIM |
| Subjects: |
trženje
> marketing
> poslovno komuniciranje
> trg
> kazalniki
> marketing mix
> marketinški splet
> strategija trženja
> uspešnost poslovanja
> učinkovitost
> poslovno okolje
> agencije
> poslovno sodelovanje
> ekonomska propaganda
> komuniciranje
> mediji
> medkulturna komunikacija
> kultura
> poslovni proces
> pospeševanje prodaje
> promocija
> neposredna prodaja
> direktno trženje
> odnosi z javnostjo
> mednarodno trženje
> organiziranost
> organizacijske strukture
> poslovni razgovori
> pogovori
> integracija
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