Integrated marketing communications : the holistic approach /

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Bibliografiske detaljer
Hovedforfatter: Yeshin, Tony. (Author)
Institution som forfatter: The Chartered Institute of Marketing (London). (Originator)
Format: Bog
Sprog:English
Udgivet: Oxford (UK) [etc.] ; Burlington (MA) : Amsterdam : Butterworth-Heinemann ; Elsevier Science, 2003.
Udgivelse:Reprinted 2003.
Serier:The Chartered Institute of Marketing/Butterworth-Heinemann marketing series. Student
Marketing / Butterworth-Heinemann / CIM
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