Measuring service quality in the Croatian hotel industry: a multivariate statistical analysis = Merjenje kakovosti storitev v hrvaški hotelski industriji /
Over the past decade, SERVQUAL has emerged as perhaps the most popular standardized questionnaire to measure service quality. This study examines the SERVQUAL instrument as a possible measure to assist managers and researchers in evaluating service quality. SERVQUAL can serve as a useful indicator f...
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| Jezik: | English |
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