Zemlja podrijetla proizvoda : teorijske osnove za buduće istraživanje /
Beside all other factors, position of products on the world market is determined by the fact that they origin from some country or region. Consumers have different perception of products coming from different countries, in spite of the fact that they could be identical in all other characteristics (...
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| Main Authors: | , , , |
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| Format: | Book Chapter |
| Jezik: | Croatian |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
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| Izvleček: | Beside all other factors, position of products on the world market is determined by the fact that they origin from some country or region. Consumers have different perception of products coming from different countries, in spite of the fact that they could be identical in all other characteristics (quality, design, etc.). This fact has to be considered in the process of setting marketing plan and marketing strategies for some specific region and international market. |
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| Opis knjige/članka: | Soavtorji T. Pecotich, Nataša Renko in J. Pavičić. |
| Fizični opis: | str. 29-37. |
| Bibliografija: | Literatura. Summary ; Sažetak. |
| ISSN: | 0547-3101 |