Kazalo:
  • A walk in the graveyard
  • Where did John Patterson get his concepts and strategies?
  • Quotes underlined by the hand of John Patterson taken from the book "He can who thinks he can"
  • Principles are driven by truth
  • The evolution and power of the receipt
  • The evolution of the primer
  • The probable purchaser
  • The 32.5 Patterson principles of selling
  • The tradition of the Point club
  • Traditions of success and principles for life
  • The power of the flipchart
  • The legend of the
  • World's fair
  • The untapped power of the probable purchaser
  • How to live the principles
  • Ring the register
  • The Patterson principles of selling.