Marketing logističkog sustava /

The paper is aimed at discovering the meaning of marketing in managing the logistic activities in logistic systems and to find out if and in which measure marketing is a facor of growth and development. The findings should present the qualitative points to identify the kinds of logistic services as...

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Bibliografske podrobnosti
Main Authors: Pupavac, Drago. (Author), Zelenika, Ratko, 1941- (Author), Boras, Ivan, ekonomist. (Author)
Format: Book Chapter
Jezik:Croatian
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Sorodne knjige/članki:Vsebovano v: Naše more
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