Market-based management : strategies for growing customer value and profitability /
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| 主要作者: | |
|---|---|
| 格式: | 圖書 |
| 語言: | English |
| 出版: |
Upper Saddle River (New Jersey) :
Pearson Education International : Prentice Hall,
cop. 2005.
|
| 版: | 4th, international ed. |
| 叢編: | Pearson International edition
|
| 主題: |
trg
> trženje
> marketing
> management
> tržna analiza
> segmentacija
> pozicioniranje
> metrika
> strategija trženja
> potrošnik
> vrednotenje
> vodenje
> konkurenčnost
> prednost
> tržne poti
> predstava
> komuniciranje
> tržno planiranje
> povpraševanje
> psihologija potrošnika
> informacije
> dobiček
> javno obveščanje
|
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