Grey consumers are all the same, they even dress the same - myth or reality? /
Purpose - The purpose of this research was to test the statement "All older people are the same" and answer the question if professional and social activity play an important role in dividing the respondents into different segments in the field of apparel shopping. We examined seven aspect...
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| Main Authors: | , |
|---|---|
| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
Journal of fashion marketing and management |
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