The critical review of new product development in building materials industry in Slovenia /
New product development (NPD) is critical to the growth and survival of companies. According to literature his success relies also on the ability of the company to implement and use systematic formally documented process in NPD in appropriate way. This paper reveals the results of authors research i...
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| Main Authors: | , |
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| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
13th International Product Development Management Conference, Milan, Italy, June 12-13, 2006 |
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| Izvleček: | New product development (NPD) is critical to the growth and survival of companies. According to literature his success relies also on the ability of the company to implement and use systematic formally documented process in NPD in appropriate way. This paper reveals the results of authors research into current conditions of NPD in Slovenian companies operating in building materials industry and clearly set important implications for them in a sense that in order to be competitive in turbulent markets they should adopt more systematic market and technology sensitive approach to their NPD. |
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| Fizični opis: | Str. 83-96. |
| Bibliografija: | Bibliografija: str. 94-96. |