Advertising in America : the consumer view /

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Bibliografske podrobnosti
Main Authors: Bauer, Raymond Augustine. (Author), Greyser, Stephen A. (Author)
Format: Knjiga
Jezik:English
Izdano: Boston : Graduate School of Business Administration, 1968.
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008 060908s1968 ||| |||||||||| ||eng c
040 |a EPF  |b slv  |c SI-MaIIZ  |e ppiak 
080 |a 659.1 
100 1 |a Bauer, Raymond Augustine.   |4 aut 
245 0 0 |a Advertising in America :   |b the consumer view /   |c Raymond A. Bauer and Stephen A. Greyser.  
260 |a Boston :   |b Graduate School of Business Administration,   |c 1968. 
300 |a XXVI, 473 str. ;   |c 21 cm.  
653 0 |a reklama  |a oglaševanje  |a trženje  |a ZDA 
700 1 2 |a Greyser, Stephen A.   |4 aut