Marketing resources: the empirical evidences from transitional economy /
Using the background of resource based theory the study investigates the relationships between certain marketing resources such as market orientation, innovation resources, reputational resources, customer related capabilities, and distribution based assets, as well as their impact on market and fin...
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| Main Authors: | , , |
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| Format: | Book Chapter |
| Jezik: | English |
| Teme: | |
| Sorodne knjige/članki: | Vsebovano v:
1st International Scientific Conference Marketing Theory Challenges in Transitional Societies, Maribor, Slovenia, September 20th-21th, 2007 |
| Oznake: |
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