The global enterprise strategy - a basis for making the sustainable future - without business policy!?
The global enterprise strategy (GES) is a trend of the modern world and we would like to explore globalization issues that compound a framework for thinking about GES. By the closely examination we found GES levers for multi-domestic and/or GES, description of benefits and drawbacks of GES, market g...
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Main Authors: | , |
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Format: | Book Chapter |
Jezik: | English |
Teme: | |
Sorodne knjige/članki: | Vsebovano v:
Sustainable future |
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