The global enterprise strategy - a basis for making the sustainable future - without business policy!?

The global enterprise strategy (GES) is a trend of the modern world and we would like to explore globalization issues that compound a framework for thinking about GES. By the closely examination we found GES levers for multi-domestic and/or GES, description of benefits and drawbacks of GES, market g...

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Bibliografske podrobnosti
Main Authors: Štrukelj, Tjaša. (Author), Mulej, Matjaž. (Author)
Format: Book Chapter
Jezik:English
Teme:
Sorodne knjige/članki:Vsebovano v: Sustainable future
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