The influence of relationship marketing components on export performance: a comparison of transitional vs. established markets = Vpliv sestavin trženja na podlagi odnosov na izvozno uspešnost podjetij: primerjava razvitih trgov in trga v tranziciji /
We present an updated Styles-Ambler model (2000), which explores the impact of relational variables on export performance. The model was initially tested in the UK and Australia. We extended previous research by testing the upgraded model in Slovenia. Most relationship components (e.g., cooperation,...
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| Main Authors: | , , |
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| Format: | Book Chapter |
| Jezik: | English |
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| Sorodne knjige/članki: | Vsebovano v:
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