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A requisitely holistic approach to marketing in terms of social well-being /

Purpose - The paper aims to answer the following questions. Is marketing requisitely holistic? Marketing serves managers, governors, owners and employees as well as customers, suppliers and other stakeholders with its activities in order to help company increase well-being of stakeholders. What abou...

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Bibliografske podrobnosti
Main Authors:	Prosenak, Damijan, 1967- (Author), Mulej, Matjaž. (Author), Snoj, Boris. (Author)
Format:	Book Chapter
Jezik:	English
Teme:	kibernetika > inovacije > inovativnost > marketing > trženje > družbena odgovornost
Sorodne knjige/članki:	Vsebovano v: Kybernetes
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