Innovation management : strategies, concepts and tools for growth and profit /

محفوظ في:
التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Maital, Shlomo, 1942- (مؤلف), Seshadri, D. V. R., 1957- (مؤلف)
التنسيق: كتاب
اللغة:English
منشور في: New Delhi : Thousand Oaks (CA) ; London : Response Books ; Sage Publications, 2007.
الطبعة:1st publ., 2nd printing.
الموضوعات:
الوسوم: إضافة وسم
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جدول المحتويات:
  • The innovation imperative : why innovate?
  • The innovation portfolio : what to innovate
  • The innovation voices : how to innovate
  • The innovative mind : who innovates
  • Price- cost- value
  • Hidden costs, hidden benefits
  • Tradeoffs : optimizing and eliminating them
  • Cost functions : 'survival of the fittest'
  • People, knowledge and machines : in search of a free lunch
  • Scale and scope : scaling markets of one
  • Learning curves are made, not born
  • Where is the money? markets, demand and customer intimacy
  • Calculating risks : decision-making in an uncertain world
  • Competing by collaborating.