Innovation management : strategies, concepts and tools for growth and profit /

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Detalhes bibliográficos
Principais autores: Maital, Shlomo, 1942- (Autor), Seshadri, D. V. R., 1957- (Autor)
Formato: Livro
Idioma:English
Publicado em: New Delhi : Thousand Oaks (CA) ; London : Response Books ; Sage Publications, 2007.
Edição:1st publ., 2nd printing.
Assuntos:
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Sumário:
  • The innovation imperative : why innovate?
  • The innovation portfolio : what to innovate
  • The innovation voices : how to innovate
  • The innovative mind : who innovates
  • Price- cost- value
  • Hidden costs, hidden benefits
  • Tradeoffs : optimizing and eliminating them
  • Cost functions : 'survival of the fittest'
  • People, knowledge and machines : in search of a free lunch
  • Scale and scope : scaling markets of one
  • Learning curves are made, not born
  • Where is the money? markets, demand and customer intimacy
  • Calculating risks : decision-making in an uncertain world
  • Competing by collaborating.