Services marketing : people, technology, strategy /
For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum flexibility in teaching and take students deeper into the consumer and competitive environments in services marketing.
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| Main Authors: | , |
|---|---|
| Format: | Knjiga |
| Jezik: | English |
| Izdano: |
Upper Saddle River (New Jersey) :
Pearson : Prentice Hall : Pearson Education International,
cop. 2007.
|
| Izdaja: | 6th, international ed. |
| Teme: |
trženje
> marketing
> storitve
> servisi
> vrednotenje
> vodenje
> poslovodni delavci
> poklicna uspešnost
> strategija
> strategija trženja
> trg
> cene
> dodana vrednost
> potrošnik
> komuniciranje
> kvaliteta
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| Oznake: |
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