Lack of requisitely holistic thinking and action - a reason for products to not become winners /
A big majority of attempts to transform an interesting idea into a winning product fail because the process participants practice over-simplification, hence one-sidedness and therefore make oversights leading to unpleasant surprises. In this contribution we are trying to point to many viewpoints and...
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| Format: | Book Chapter |
| Jezik: | English |
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| Sorodne knjige/članki: | Vsebovano v:
The winning products |
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